Job Description

The Exchange is looking for a creative, conscientious and dynamic Marketing & Communications Assistant to increase awareness of The Exchange and what we do, driving visitors to the building and to events, and helping to reach our online sales targets.

The Marketing & Communications Assistant will create and manage external communications, generating inspiring content to promote our work, build our profile and support sales. The successful candidate will be able to assist with developing ideas, planning, copywriting and creating content for our social media comms, working closely with other members of staff to develop a social media strategy that highlights different aspects of The Exchange via content on social media, our website and our newsletters.

The candidate will be able to manage more than one project at a time and be on the lookout for new opportunities for organisational growth. 

Please note: the ‘principal duties and responsibilities’ outlined below are not exhaustive. Other tasks and duties consistent with the role may be assigned.

Principal Duties + Responsibilities: 

General Marketing 

Quarterly print programme

Take the lead on quarterly events programme marketing, including: 

• Liaising with graphic designer on quarterly print programme delivery, working closely with Head of Operations/Co-Director.
• Developing and maintaining a print programme distribution list and ensuring quarterly distribution.
• Working with Co-Director to identify audiences for events and developing/delivering actions to successfully reach those groups.
• Uploading event content onto website/Facebook/other listing platforms.
• Local leafleting of events programmes.
• Monitoring of reach and success of print programme marketing.

 Social media marketing/engagement

Take the lead on content development/upload/scheduling for all our social media platforms:

• Development and scheduling of content in line with the Exchange’s Social Media strategy, with a particular focus on Facebook and Instagram.
• Ensure that the published messages are on brand and achieve increased local and wider engagement.
• Support with the development of The Garden Room’s own social media presence to increase retail sales.
• Setting up targeted ads where appropriate.
• Ability to create, execute, monitor and analyse campaigns.
• Monitoring work and delivering to agreed KPIs, e.g. audience growth, engagement, impressions, and conversions.

 Asset management & development

Work with Co-Director and Head of Operations on the development/management of marketing assets:

• Support with website updates to ensure information accurate and up to date, and functions well, liaising with the wider staff team.
• Management of The Exchange’s image and film bank.
• Support with any external commissions to e.g. filmmakers, photographers etc.
• Work with Co-Director on development of new opportunities for increased/improved assets/marketing collateral.

 Press / Commissions

• Work with Co-Director on annual press plan, identifying key moments in year for press coverage.
• Work with Co-Directors on the delivery of marketing actions to drive new commission sales. This is a new area of work to develop sales of high-value craft products.

General duties 

• Support Co-Director by setting up quarterly Comms meetings with staff teams (Workshop, Garden, Sales) to discuss and agree future marketing objectives.
• Acting as ambassador for The Exchange as required at internal or external events.
• Effective management of annual marketing budget. 
• Any other duties as reasonably required.

Job Title: Marketing & Communications Assistant

Period: Permanent

Hours: Part-time, 2 days-per-week, 14 hours excluding breaks, some weekend and evening work

Salary: Up to £24,000 p.a. pro rata

Reports to: Co-Director

Key relationship: Retail Manager, Head of Operations, Venue Hire Manager

Responsible for: External partner relationships

Place of work: The Exchange, Erith DA8 1RA

Deadline for applications: Sunday 08 September | Interviews scheduled for w/c 16 September.